Flyers
Great Offers Delivered On Time at Scale
The Obstacle
Sam's Club's monthly Instant Savings Book lived entirely on paper, separate from the SamsClub.com experience members used the rest of the month. That disconnect meant a member could see a deal in the book but have no seamless way to act on it online — and Sam's Club had no insight into which of the dozens of offers in each issue members actually cared about, since a printed book can't report back.
The Solution
dirXion’s digital catalog gives Sam’s Club both an omnichannel bridge and a data layer the print book never had. Members get the same familiar Instant Savings Book format, now linked directly to product pages on SamsClub.com, so browsing and buying happen in one continuous experience instead of two disconnected ones. At the same time, every interaction with the digital catalog — which offers get viewed, which get clicked — gives Sam’s Club a monthly stream of engagement data to inform future issues.
The Outcome
Sam's Club scales their digital catalog program across email and web — driving high-intent traffic directly to e-commerce pages and keeping shoppers engaged longer with every publication.