Global B2B e-commerce has already outgrown B2C, with the B2B e-commerce market expected to reach $1.1 trillion in value in 2019 as compared to B2C ($480 billion), according to Forrester. B2B e-commerce on the global scale remains in its infancy, despite the market having some sort of B2B e-commerce for the past two decades. At one point in the late 90s, Gartner estimated B2B e-commerce would reach $7.2 trillion by 2004.
The majority of the business world is now online, but technology adoption has moved at a slower-than-average pace within the B2B e-commerce sector. The technology and systems of the average B2B business fell below rising standards set by larger B2B corporations who could afford to invest in e-commerce technology. According to a 2015 survey conducted by eMarketer, 55 percent of B2B corporations in the “Leader” category of technology adoption considered e-commerce investment critically important for sales.
“We are still fairly early in the maturity. It’s started to accelerate, but adoption has been a little slow. In the next five years, we’ll probably see a significant amount of growth in B2B ecommerce. —Brian Walker, SAP Hybris
The Chinese market for B2B e-commerce has grown at an increasingly rapid rate, netting $2.3 trillion in e-commerce sales in 2015, 80 percent of that being exclusively from B2B sales, according to Cross-border eCommerce. Compared to the U.S.’s B2B e-commerce value, China’s will reach $2.1 trillion by 2020 with companies such as Alibaba (valued at $264 billion) bolstering China’s exports.
Dirxion online catalogs give B2B businesses an opportunity to tap into the developing global e-commerce market. Businesses that fail to include and accommodate for an international market essentially choose to leave sales on the table. Business Wire forecasts English-language exclusive sites will account for only 33 percent of online global purchasing in 2020. Dirxion online catalogs can support a variety of languages or multiple languages at once. For instance, Dirxion customer Kennametal has a language toggle feature on their online catalogs to support languages such as French and Japanese.
“We are still fairly early in the maturity. It’s started to accelerate, but adoption has been a little slow. In the next five years, we’ll probably see a significant amount of growth in B2B ecommerce. —Brian Walker, SAP Hybris
The Chinese market for B2B e-commerce has grown at an increasingly rapid rate, netting $2.3 trillion in e-commerce sales in 2015, 80 percent of that being exclusively from B2B sales, according to Cross-border eCommerce. Compared to the U.S.’s B2B e-commerce value, China’s will reach $2.1 trillion by 2020 with companies such as Alibaba (valued at $264 billion) bolstering China’s exports.
Dirxion online catalogs give B2B businesses an opportunity to tap into the developing global e-commerce market. Businesses that fail to include and accommodate for an international market essentially choose to leave sales on the table. Business Wire forecasts English-language exclusive sites will account for only 33 percent of online global purchasing in 2020. Dirxion online catalogs can support a variety of languages or multiple languages at once. For instance, Dirxion customer Kennametal has a language toggle feature on their online catalogs to support languages such as French and Japanese. 
