Boost Brand, Circulation with Digital Flyers

Providing a digital flyer extends your print circulation through the Internet. This gives you a limitless amount of users, helping spread your best offers to more buyers. Dirxion provides on-time and reliable publishing services that leverage e-commerce integration and product tagging to create a successful digital flyer campaign.

The Advantages of Using Digital Flyers

MOBILE FRIENDLY

Our user interface works seamlessly with both iOS and Android devices, providing a positive experience for smartphones.

Create Digital Flyers in Multiple Languages

The e-flyer supports a variety of languages, both within the interface and through text extraction for searching throughout the publications.

Track Important Metrics with Google Analytics

Keep track of the e-flyer results through Google Analytics tracking. Submit product URLs with campaign tags to tell both a conversion and ROI. This is done by converting flyer product clicks into trackable e-commerce sessions.

Reach Anyone Anywhere

Print distribution is strategic but limited, and digital publications open your reach to anyone with an Internet connection. As a compliment to the print campaign, virtual catalogs do not replace but rather enhance the existing print channels. Take your content to your shoppers' inbox where the email flyer will give a well-branded shopping experience. Digital flyers take everything great about your print and delivers on its promise in ways that are limitless.

Cost effective and eco-friendly marketing solution

Reduce your company’s carbon footprint by cutting back on print volumes by leaning into a digital publication. Publishing your flyer pages in a user-friendly web application can alleviate concerns with paper shortages and print costs. With each new digital upload, you are doing the natural world a big favor.

Dirxion Digital Flyer Success Stories

ULTA BEAUTY — FULLY EMBEDDED, LINKED FOR SUCCESS

Ulta Beauty, the largest beauty retailer in the U.S., finds success through its e-flyers through two key embed techniques. On its website, Ulta’s current flyer can be accessed through the “current ad” link in its toolbar. Secondly, through its store apps, the e-flyer can be found embedded with its mobile-compatible experience. The digital flyers receive great amounts of website traffic, capitalizing on what makes an online publication so valuable — limitless circulation.

Ulta’s e-flyers maintain high session durations. These sessions lead to more than 1:1 click rates per session across 65%+ pageviews of a given flyer. Send your shoppers to the digital flyers to see more products and get to a purchasing decision.

Polygon Links

Each product in the Ulta flyer is given a unique polygon link. The polygon link is an outline drawn around the product image that brings extra focus to the links.

App M-Commerce Integration

When products are clicked in the app version of Ulta’s digital flyer, users are taken to corresponding m-commerce links. This way your shoppers can view more information about the product while keeping the user in Ulta’s app.

Custom Toolbar Button

Being a nationwide brand, Ulta has stores all across the U.S. Within the electronic flyer is a custom toolbar button to open Ulta’s website store locator.

SAM'S CLUB — GREAT OFFERS DELIVERED ON TIME AT SCALE

Sam’s Club publishes periodical digital flyers at large scale, intermixing print and digital distribution strategies to maximize results. The publications are circulated through a series of email campaigns and website integration. Each publication is linked back to Sam’s Club’s e-commerce pages, where shoppers can add to cart and look to complete a purchase. Sam’s Club is eager to drive significant traffic to its online publications, where shoppers enjoy high average session durations while looking for the best deals.

Branded Design

The digital flyers and online catalog interfaces have a custom design to match the Sam’s Club brand. This creates a comfortable experience for Sam’s Club shoppers.

Product Analysis

Each publication is tracked through Google Analytics, providing transparency and real-time information about product usage. You can also track the return being created by the campaigns.

Different deals for different locations? No problem, just ask for Versioning.

Flyers often display different offers for different store locations, meaning multiple versions of a similar flyer are being distributed across your company. For this reason, Dirxion has ways to call upon the right version for the right customer, helping deliver accurate deals. Contact Dirxion today and ask about how the e-flyer handles versioning and see what solution best suits your company needs.

Digital Flyer FAQ

What is a digital flyer?

A digital flyer is an interactive PDF that is shoppable through product tagging. Images, product names and custom CTAs give shoppers a method to interact with the latest deals being showcased in your flyer.

What are the benefits of a digital flyer?

Create digital flyers to open your reach and distribution by building a one-click bridge between your print and e-commerce pages. With a custom integration, you can expect to lift conversion rates through a more engaging experience. Get your best deals to your most loyal buyers faster and more reliably with digital distribution.