# dirXion > dirXion is a full-service digital publishing company in St. Louis, Missouri that turns existing print catalogs, magazines, directories, flyers and other publications into branded, interactive, shoppable and trackable digital experiences. Clients send their high-res PDFs and product linking data; dirXion's designers and engineers build, launch and maintain the digital edition for them. It serves B2B distributors, retail brands, publishers, schools and tourism organizations, including Grainger, Uline, REI, RH, Ulta Beauty and MSC Industrial. > Differentiators: fully managed production (not a DIY flipbook tool or fixed platform), custom UX/UI design that matches the client's website, product linking and shoppable pages tied to e-commerce, B2B features such as order and quote forms, wishlists, MyCatalog and BookShelf libraries, analytics tracking, and fast or expedited turnaround. In digital publishing since 1996 (founded as Concept 2000; renamed dirXion in 2000). Serves clients across the United States. ## Digital Publishing Solutions - [Directories](https://dirxion.com/solutions/directories/): Dirxion makes online directory publishing simple — searchable listings, advertiser-friendly features, and support for large collections. - [E-Editions](https://dirxion.com/solutions/e-editions/): Publish your digital e-edition with Dirxion — automated publishing, searchable archives, and subscriber notifications for periodicals. - [Retail Catalogs](https://dirxion.com/solutions/retail/): Create a retail digital catalog that sells — shoppable pages, brand-true design, and analytics, fully produced and managed by Dirxion. - [B2B Catalogs](https://dirxion.com/solutions/b2b/): Dirxion turns your B2B product catalog into a searchable, shoppable online experience — built for high SKU counts and sales team workflows. ## Industries Served - [Industrial Supplies](https://dirxion.com/industries/industrial-supplies/): Dirxion builds industrial supply digital catalogs that handle huge SKU counts, technical specs, and sales team access — fully managed. - [Travel Guides](https://dirxion.com/industries/travel-guides/): Turn your print guide into an interactive digital travel guide — inspire travelers with maps, links, and video, published by Dirxion. - [Flyers](https://dirxion.com/industries/flyers/): More than a digital flyer maker — Dirxion produces interactive, trackable flyers for you, no design software or DIY templates required. - [School Publications](https://dirxion.com/industries/school-publications/): Bring your digital yearbook and school publications online with Dirxion — easy for limited staff, accessible for alumni everywhere. - [Newspapers](https://dirxion.com/industries/newspapers/): Automate digital newspaper publishing with Dirxion — daily e-editions, searchable archives, and subscriber alerts, all fully managed. - [Magazines](https://dirxion.com/industries/magazines/): Publish on a digital magazine platform built for publishers — custom branding, archives, and analytics DIY tools can't match. From Dirxion. ## Client Case Studies - [Uline](https://dirxion.com/case-studies/uline/): See how Uline turns its iconic print catalog into a fast, searchable digital edition with Dirxion. Read the case study. - [Grainger](https://dirxion.com/case-studies/grainger/): See how Grainger delivers one of the largest industrial catalogs online with Dirxion. Read the case study. - [Brizo](https://dirxion.com/case-studies/brizo/): See how Brizo showcases luxury fixtures in an interactive digital catalog from Dirxion. Read the case study. - [RH](https://dirxion.com/case-studies/rh-interiors/): See how RH presents its interiors sourcebooks as immersive digital catalogs with Dirxion. Read the case study. - [Kirkwood Yearbook](https://dirxion.com/case-studies/kirkwood-yearbook/): See how Kirkwood High School publishes its digital yearbook with Dirxion. Read the case study. - [Tauck](https://dirxion.com/case-studies/tauck/): See how Tauck brings its travel catalogs to life online with Dirxion. Read the case study. - [Golden Isles CVB](https://dirxion.com/case-studies/golden-isles-cvb/): See how Golden Isles CVB inspires travelers with an interactive digital travel guide from Dirxion. Read the case study. - [Ojai Valley Directory](https://dirxion.com/case-studies/ojai-valley-directory/): See how the Ojai Valley Directory serves its community online with Dirxion digital publishing. Read the case study. - [The Real Yellow Pages](https://dirxion.com/case-studies/the-real-yellow-pages/): See how The Real Yellow Pages publishes searchable digital directories with Dirxion. Read the case study. - [University of Richmond Magazine](https://dirxion.com/case-studies/university-of-richmond-magazine/): See how University of Richmond Magazine reaches alumni everywhere with a Dirxion digital edition. Read the case study. - [Plumbing Engineer](https://dirxion.com/case-studies/plumbing-engineer/): See how Plumbing Engineer publishes its digital magazine edition with Dirxion. Read the case study. - [Sam's Club](https://dirxion.com/case-studies/sams-club/): See how Sam's Club engages members with interactive digital catalogs from Dirxion. Read the case study. - [Ulta Beauty](https://dirxion.com/case-studies/ulta-beauty/): See how Ulta Beauty connects catalog browsing to e-commerce with Dirxion. Read the case study. - [Jonathan Adler](https://dirxion.com/case-studies/jonathan-adler/): See how Jonathan Adler showcases its brand in an interactive digital catalog from Dirxion. Read the case study. - [REI](https://dirxion.com/case-studies/rei/): See how REI turns print catalogs into shoppable digital experiences with Dirxion. Read the case study. - [USABlueBook](https://dirxion.com/case-studies/usabluebook/): See how USABlueBook brings its technical product catalog online with Dirxion. Read the case study. - [MSC Industrial](https://dirxion.com/case-studies/msc-industrial/): See how MSC Industrial powers a massive SKU catalog online with Dirxion's digital catalog platform. Read the case study. - [Leviton](https://dirxion.com/case-studies/leviton/): See how Leviton delivers its product catalog as an interactive digital experience with Dirxion. Read the case study. ## Company & Products - [Solutions](https://dirxion.com/solutions/): Explore Dirxion's digital publishing solutions — B2B catalogs, retail catalogs, e-editions, and online directories, all fully managed. - [Industries](https://dirxion.com/industries/): Dirxion serves publishers across industries — industrial supply, magazines, newspapers, schools, flyers, and travel guides. Find your fit. - [Case Studies](https://dirxion.com/case-studies/): See how brands like REI, Grainger, and Ulta Beauty use Dirxion digital catalogs to drive engagement and e-commerce sales. - [Quotes/Order Forms](https://dirxion.com/quotes-order-forms/): Turn your digital catalog into a sales tool — custom quote and order forms let sales teams and buyers act the moment they find the right product. - [MyCatalog](https://dirxion.com/mycatalog/): Build a custom digital product catalog with MyCatalog — buyers pull exactly the pages they need from your existing content. See a Dirxion demo. - [BookShelf](https://dirxion.com/bookshelf/): Organize every publication in one branded digital catalog library. Dirxion's BookShelf gives your audience searchable access to all your titles. - [Contact](https://dirxion.com/contact/): Schedule a demo with Dirxion to see full-service digital catalogs in action. Tell us about your project and we'll show you what's possible. - [About](https://dirxion.com/about/): Dirxion has powered digital publishing since 1996, turning print catalogs, magazines, and directories into interactive online experiences. - [How It Works](https://dirxion.com/how-it-works/): See how Dirxion's product catalog software works — custom design, interactive links, shoppable pages, and tracking, all fully managed for you. - [Blog](https://dirxion.com/blog/): Digital publishing insights from Dirxion — practical tips on digital catalogs, e-commerce, and content strategy from 25+ years in the industry. - [Home](https://dirxion.com/): Dirxion builds full-service digital catalogs for B2B and retail brands — managed production, shoppable pages, and analytics. Schedule a demo today. ## dirXion Blog - [How to Leverage E-Catalogs in the Social Media Marketplace](https://dirxion.com/how-to-leverage-e-catalogs-in-the-social-media-marketplace/): The social media marketplace, whether on Facebook, Instagram or TikTok, is blowing up. Explore how e-catalogs can enhance your social media sales with Dirxion. - [What is V-Commerce and Is Your Business Ready for It?](https://dirxion.com/get-ready-for-v-commerce/): Virtual commerce is the latest trend, using virtual reality tech to provide shoppers with an immersive experience. Learn how to leverage it with Dirxion. - [What is People-First Content?](https://dirxion.com/what-is-people-first-content/): Google recently updated its algorithm to prioritize people-first content in search rankings. Learn more about people-first content and how to use it. - [How to Leverage AI in Marketing Catalog Creation](https://dirxion.com/how-to-leverage-ai-in-marketing-catalog-creation/): AI can help optimize your digital catalogs without replacing the human touch. Learn how to incorporate AI tools in your marketing strategy with Dirxion. - [Are AI Catalog Makers Right for Your Business? Pros, Cons, and Alternatives](https://dirxion.com/are-ai-catalog-makers-right-for-your-business-pros-cons-and-alternatives/): AI catalog makers offer a quick and automated solution, but are they the right choice for your business? Learn the pros and cons of AI catalogs from Dirxion. - [Why You Should Add Videos to Your Digital Catalogs](https://dirxion.com/why-you-should-add-videos-to-your-digital-catalogs/): Video content is the preferred format for many consumers, with 80% opting for video over written text. Learn to harness the power of video in digital catalogs. - [Digital Marketing for Small Businesses: 5 Expert Strategies](https://dirxion.com/digital-marketing-for-small-businesses-5-expert-strategies/): Stand out in the crowded digital marketplace and increase brand visibility with these five expert marketing strategies for small businesses from Dirxion. - [What is a Lookbook and How Can Retailers Use Them?](https://dirxion.com/what-is-a-lookbook-and-how-can-retailers-use-them/): Lookbooks blend interactivity with analytics to boost engagement and increase conversions. Learn more about how to use digital lookbooks with Dirxion. - [The Importance of Having a Brand Style Guide in 2024](https://dirxion.com/the-importance-of-having-a-brand-style-guide-in-2024/): As Google continues to update algorithms, brands must adapt to maintain their online presence. Learn how to create a brand identity online with Dirxion. - [How to Make a Digital Flyer: Advice from the Experts](https://dirxion.com/how-to-make-a-digital-flyer-advice-from-the-experts/): Digital flyers can enhance engagement in your marketing campaigns. Learn how to create an impactful flyer that grabs customers’ attention with Dirxion. - [How to Make a Breathtaking Travel Brochure](https://dirxion.com/how-to-make-a-breathtaking-travel-brochure/): Digital travel brochures can turn potential visitors into booked guests. Learn how to create a unique and effective travel brochure with the experts at Dirxion. - [How to Incorporate Online Catalogs in Your Email Marketing Strategy](https://dirxion.com/how-to-incorporate-online-catalogs-in-your-email-marketing-strategy/): Discover how online catalogs can enhance your email marketing strategy and make your communications stand out in crowded inboxes with Dirxion. - [How to Write a Newsletter: Four Expert Tips](https://dirxion.com/how-to-write-a-newsletter/): Creating a newsletter that drives engagement can be tricky. Learn how to write an effective and valuable newsletter with Dirxion. - [How to Leverage Digital Catalogs for Sustainable Marketing](https://dirxion.com/how-to-leverage-digital-catalogs-for-sustainable-marketing/): Explore how digital catalogs can support your sustainable marketing efforts and conversions with Dirxion. - [What is Responsive Design, and Do Your Catalogs Use It](https://dirxion.com/do-your-catalogs-use-responsive-design/): Do your digital catalogs use responsive design? If not, you could be missing out on a whole host of benefits. Learn all about responsive design with our guide! - [Is eBook Marketing Still an Effective Strategy in 2024?](https://dirxion.com/is-ebook-marketing-effective-in-2024/): Digital marketing is constantly evolving, but eBooks are still a powerful tool for companies of all sizes. Learn more about eBook strategies with Dirxion. - [The Top 5 B2B Marketing KPIs to Measure in 2024](https://dirxion.com/top-5-b2b-marketing-kpis-in-2024/): Are you measuring your marketing effectively? The experts at Dirxion have compiled a guide to the top 5 B2B marketing KPIs everyone should be measuring in 2024. - [Top Marketing Trends for 2024: Defining Your Plan to Grow Your Brand](https://dirxion.com/top-marketing-trends-for-2024-defining-your-plan-to-grow-your-brand/): Explore top B2B marketing trends for 2024 with Dirxion. Dive into AI, video marketing, privacy-centric strategies, and more to elevate your brand. - [Leveraging Your Online Catalog for Cross-Channel Marketing](https://dirxion.com/how-to-leverage-cross-channel-marketing-in-your-catalog/): Are you using your online catalogs in your cross-channel marketing initiatives? Learn how to get the most out of your digital catalogs from Dirxion. - [Enhancing User Experience in Digital Catalogs with Strategic CTAs](https://dirxion.com/enhancing-user-experience-in-digital-catalogs-with-strategic-ctas/): Explore the art of engaging users through strategic Digital Catalog CTAs with Dirxion. Learn how tailored CTA integration enhances user experience in B2B and Retail Catalogs, with insights from industry experts. Discover effective CTA design, placement, and consultation services that transform browsing into action and drive significant digital engagement. - [What is Evergreen Content and Why Do You Need It?](https://dirxion.com/what-is-evergreen-content-and-why-do-you-need-it/): What is evergreen content? Do I need it? If your business does content marketing, you’ve probably asked this before. Check out Dirxion’s guide to learn more. - [How to Write Product Descriptions: 5 Tips](https://dirxion.com/how-to-write-product-descriptions/): All good product content needs a product description, but not just anything will do. Learn how to write product descriptions that can help you increase sales. - [B2B Product Catalog Management Tips](https://dirxion.com/b2b-product-catalog-management-tips/): Keeping your B2B catalog organized is crucial to your business. Dirxion has B2B product catalog management tips that will help get you where you need to be. - [How to Create an Online Catalog](https://dirxion.com/how-to-create-an-online-catalog/): Whether your organization is B2C or B2B, online catalogs are becoming a necessity. Learn about their benefits and how to create an online catalog with Dirxion. - [Should You Use a Free PDF Catalog Creator?](https://dirxion.com/should-you-use-a-free-pdf-catalog-creator/): When it comes to displaying products, many businesses use a free PDF catalog creator. Do they make sense for you? Dirxion is here to answer that question. - [What is an Interactive Catalog?](https://dirxion.com/what-is-an-interactive-catalog/): Explore the world of interactive catalogs in our comprehensive guide. Learn about their benefits and how easy it is to create one with Dirxion. - [How to Create a B2B Product Catalog](https://dirxion.com/how-to-create-a-b2b-product-catalog/): Explore the world of interactive catalogs in our comprehensive guide. Learn about their benefits and how easy it is to create one with Dirxion. - [Getting Your Product Catalog Ready For Cyber Monday Deals](https://dirxion.com/getting-ready-for-cyber-monday-deals/): Cyber Monday is one of the biggest shopping days of theyear, and it’s important you take advantage of it. Dirxionwants you to be ready for Cyber Monday deals. - [What Should Be in a Digital Product Catalog?](https://dirxion.com/what-should-be-in-a-digital-product-catalog/): Whether you want to make a new digital product catalog or improve one that you have, Dirxion has crucial info for you. Learn about what needs to be included. - [5 Email Marketing Tips to Increase Interaction](https://dirxion.com/5-email-marketing-tips-to-increase-interaction/): Looking to increase interactions with your marketing emails? Check out these five email marketing tips from Dirxion to make your emails stand out! - [4 School Newsletter Ideas to Increase Engagement](https://dirxion.com/4-school-newsletter-ideas-to-increase-engagement/): Looking to increase engagement with your school newsletter? Check out these four school newsletter ideas from Dirxion to make your newsletter more interesting! - [Top Reasons to Create an Online Business Directory](https://dirxion.com/top-reasons-to-create-an-online-business-directory/): Is it necessary to have an online business directory? Dirxion is here to tell you why you should create one and the perks that come with it. - [Why You Should Create a Magazine Online](https://dirxion.com/why-you-should-create-a-magazine-online/): Is it necessary to have an online version of your magazine? Dirxion is here to tell you why you should create a magazine online and the perks that come with it. - [Should You Self-Publish Your Digital Catalog?](https://dirxion.com/should-you-self-publish-your-digital-catalog/): There are a few ways to publish a digital catalog. Dirxion is here to tell you that the self-publish route might not be your best choice. - [6 Reasons Your Business Needs a Content Library](https://dirxion.com/6-reasons-your-business-needs-a-content-library/): There are many reasons why your business should have a marketing content library. Dirxion is here to give you the main reasons why they matter so much. - [The Best B2B Digital Marketing Strategies for 2023](https://dirxion.com/the-best-digital-marketing-strategies-for-2023/): B2B digital marketing strategies are changing and it’s important you stay with the trends. Check out Dirxion’s most important B2B strategies of 2023. - [How to Start an E-commerce Business for Your Company and Why You Should](https://dirxion.com/how-to-start-an-e-commerce-business-for-your-company-and-why-you-should/): Countless B2B and B2C companies are adding E-commerce to their businesses. Don’t fall behind! Learn how to start an E-commerce business from Dirxion! - [Boost Revenue with Tax Season Sales](https://dirxion.com/boost-revenue-with-tax-season-sales/): Tax season doesn’t have to be a bummer. Drive increased profits during slow months with tax season sales. Learn how from Dirxion. - [What is a B2B e-commerce Catalog?](https://dirxion.com/what-is-a-b2b-e-commerce-catalog/): Take your business to the next level with a B2B e-commerce catalog. Discover how a digital catalog from Dirxion can help you accelerate sales. - [How Online Catalogs Make eCommerce More Accessible](https://dirxion.com/how-online-catalogs-make-ecommerce-more-accessible/): Increase sales, drive more product awareness, and get more customer insights with online catalogs from Dirxion. Find out how with our helpful guide. - [5 Ways to Promote Your Digital Catalog to Your Work-From-Home Clients](https://dirxion.com/5-ways-to-promote-your-digital-catalog-to-your-wfh-clients/): Learn how to effectively promote your digital catalog to your Work-from-Home clients with Dirxion's top 5 strategies. - [Let’s Celebrate Earth Day, Everyday!](https://dirxion.com/lets-celebrate-earth-day-everyday/): Celebrate Earth Day every day with Dirxion's commitment to digital solutions for a sustainable future. - [It’s Time for the B2B Catalog to Reclaim its Respectable Place Online](https://dirxion.com/its-time-for-the-b2b-catalog-to-reclaim-its-respectable-place-online/): B2B digital catalog technology has changed. Is your business making the most out of the impressive new sales-driving features? Learn more from Dirxion. - [1 Simple Hack to Test Your Digital Catalog’s SEO](https://dirxion.com/1-simple-hack-to-test-your-digital-catalogs-seo/): Unlock your digital catalog's SEO potential with Dirxion's simple testing hack. Start optimizing today! - [5 Reasons to Ditch Your PDF Catalog… Sorta](https://dirxion.com/5-reasons-to-ditch-your-pdf-catalog-sorta/): Discover the 5 reasons why you should consider moving on from your PDF catalogs with Dirxion's insightful guide. - [Search engine optimization helps e-commerce websites meet their goals](https://dirxion.com/search-engine-optimization-helps-e-commerce-websites-meet-their-goals/): Improve your e-commerce performance with SEO-enhanced online catalogs from Dirxion. Get found easier and increase product sales. - [B2B spending on online advertising expected to rise in 2018](https://dirxion.com/b2b-companies-estimated-to-spend-billions-on-online-advertising-in-2018/): B2B companies are spending billions on online advertising. Dirxion looks at the trend and what it means for digital catalog marketing. - [Email Aided By Online Catalogs Can Become An Effective Advertising Tool](https://dirxion.com/email-aided-by-online-catalogs-can-become-an-effective-advertising-tool/): Find out how online catalogs can make email marketing an effective tool with Dirxion's insights. - [Confidence returns to mobile application market followed by sales boom](https://dirxion.com/consumer-confidence-return-to-mobile-application-market-demonstrated-by-sales-boom/): Consumer confidence returns to the mobile app market as sales boom. Dirxion explores what it means for mobile-friendly digital catalogs. - [Ulta Beauty's e-commerce continues to grow](https://dirxion.com/ulta-beautys-e-commerce-continues-to-grow/): Explore the continued growth of Ulta Beauty's e-commerce, powered by Dirxion's cutting-edge online catalog solutions. - [E-commerce sales grow for online catalogs customer MSC Industrial Supply](https://dirxion.com/e-commerce-sales-grow-for-online-catalogs-customer-msc-industrial-supply/): Witness how MSC Industrial Supply boosted e-commerce sales growth with Dirxion's online catalogs. - [Consumers use e-commerce websites to supplement their offline shopping needs](https://dirxion.com/consumers-use-e-commerce-websites-to-supplement-their-offline-shopping-needs/): See how e-commerce websites supplement consumer offline shopping needs and how you can leverage digital catalogs to fill the gap. - [Updated bookshelf search streamlines B2B online catalogs experience](https://dirxion.com/updated-bookshelf-search-streamlines-b2b-online-catalogs-experience/): Dirxion's updated BookShelf search streamlines the B2B online catalog experience, helping buyers find the right titles faster. - [Facebook bans thousands of online advertisers who are using 'cloaking' methods](https://dirxion.com/acebook-bans-thousands-of-online-advertisers-who-are-using-cloaking-methods/): Facebook banned thousands of advertisers using cloaking methods. Dirxion explains what it means for legitimate online marketers. - [Consumers increasingly worried about cyber security, especially with e-commerce](https://dirxion.com/consumers-increasingly-worried-about-cyber-security-especially-with-e-commerce/): Learn about rising cyber-security concerns in e-commerce and how Dirxion digital catalogs prioritizes your customer's safety. - [Visuals continue to influence consumer decisions, enhanced through online catalogs](https://dirxion.com/visuals-continue-to-influence-consumer-decisions-enhanced-through-online-catalogs/): Visuals matter! Enhance consumer decisions with Dirxion's visually-striking online catalogs. We offer a completely interactive, branded buying experience. - [B2B sales teams and e-commerce work in tandem, increases productivity](https://dirxion.com/b2b-sales-teams-and-e-commerce-work-in-tandem-increases-productivity/): Discover how B2B sales teams and e-commerce synergize to boost productivity from the online catalog experts at Dirxion. - [Simplicity raises consumer responsiveness to e-commerce, online catalogs](https://dirxion.com/simplicity-raises-consumer-responsiveness-to-e-commerce-online-catalogs/): Simplicity wins business! Dirxion's e-commerce online catalogs enhance consumer responsiveness for better outcomes. - [Inbox clutter is a challenge that online catalogs can help email marketers tackle](https://dirxion.com/inbox-clutter-is-a-challenge-that-online-catalogs-can-help-email-marketers-tackle/): Tackle email marketing challenges and reduce inbox clutter with Dirxion's online catalog solutions. - [MSC Industrial praised for personalizing e-commerce software](https://dirxion.com/msc-industrial-praised-for-personalizing-e-commerce-software/): MSC Industrial earns praise for personalizing its e-commerce experience. See what B2B catalog publishers can learn, from Dirxion. - [Stories of brick-and-mortar struggles don't account for e-commerce adaption mindset](https://dirxion.com/falling-sales-reports-dont-account-for-the-e-commerce-affect-on-brick-and-mortar-changes/): Brick-and-mortar decline stories miss the e-commerce adaptation happening behind the scenes. Dirxion looks at what the sales reports leave out. - [E-commerce values merge for international millennial customers](https://dirxion.com/e-commerce-values-merge-for-international-millennial-customers/): E-commerce has started to create similarities in tastes and behavior among international millennials. Learn more from the experts at Dirxion. - [B2B e-commerce continues to grow globally, requiring online catalogs to support multiple languages](https://dirxion.com/b2b-e-commerce-continues-to-grow-globally/): As B2B e-commerce grows globally, understand the importance of multilingual online catalogs with Dirxion's international online commerce guide. - [Polygon linking increases interactive nature of online catalogs](https://dirxion.com/polygon-linking-increases-interactive-nature-of-online-catalogs/): Discover polygon linking from Dirxion, making your online catalogs even more interactive and engaging than ever before. - [Principles of website usability translate to online catalogs](https://dirxion.com/principles-of-website-usability-translate-to-online-catalogs/): Learn how website usability principles apply to online catalogs for a more user-friendly browsing experience that increases sales. - [Design influences consumer decisions, important for online catalogs](https://dirxion.com/design-influences-consumer-decisions-important-for-online-catalogs/): Discover how design choices influence consumer decisions and why it matters for your online catalogs with Dirxion. - [MSC Industrial increases customer support to match growing e-commerce](https://dirxion.com/msc-industrial-increases-customer-support-to-meet-growing-e-commerce-needs/): Learn how MSC Industrial increased customer support to meet growing e-commerce needs with Dirxion’s digital catalogs. - [Ulta Beauty showcases CRM, e-commerce strategy at conference](https://dirxion.com/ulta-beauty-showcases-crm-e-commerce-strategy-at-conference/): Get insights from Ulta Beauty's CRM & e-commerce strategy using Dirxion’s online catalog solutions. - [Online catalogs give businesses a way to meet generational needs](https://dirxion.com/online-catalogs-give-businesses-a-way-to-meet-generational-needs/): Understand how Dirxion's online catalogs can address diverse generational needs, driving business success among all age groups with intuitive design. - [Browser market shares show online catalogs where compatibility matters](https://dirxion.com/browser-market-shares-show-online-catalogs-where-compatibility-matters/): Understand browser market shares and why compatibility matters for your online catalogs with Dirxion. - [Even online retailers are using the print catalog to attract consumers](https://dirxion.com/even-online-retailers-are-using-the-print-catalog-to-attract-consumers/): Are print catalogs dead? Not exactly. Learn how to use digital catalogs in tandem with your print media to boost online retail sales from Dirxion. - [Great ways to promote your newspaper e-Edition](https://dirxion.com/great-ways-to-promote-your-newspaper-e-edition/): Discover great strategies to promote your newspaper's e-edition effectively with Dirxion's proven methods. - [Another way to feature videos with your online catalogs](https://dirxion.com/another-way-to-feature-videos-with-your-online-catalogs/): Leverage the power of video in your online catalogs. Dirxion shows you another effective way to upgrade your e-commerce experience. - [An online catalog suited for a global economy](https://dirxion.com/an-online-catalog-suited-for-a-global-economy/): Explore Dirxion's global economy-friendly online catalog, designed to support international e-commerce transactions. # # Detailed Content ## Digital Publishing Solutions - Categories: Directories dirXion guides print directory publishers ready to make their titles accessible, searchable and discoverable online. Online directory publishing is an important piece for print directories, providing needed flexibility to distribution efforts and increased exposure to advertisers. - Categories: E-Editions Built for newspaper publishers who want to grow digital readership without adding production overhead, dirXion automates the processing and publishing of your e-Edition based off of your existing PDF layout, saving you time and money. - Categories: Retail dirXion makes your print catalog shoppable, trackable and seamlessly on-brand, without adding work to your team's plate through digital retail catalogs. Enhance the digital catalog experience with brand friendly customization. Our engineers work hand-in-hand with retail marketing teams to curate a custom, shoppable product catalog that creates a seamless experience for your potential customers. - Categories: B2B dirXion makes it interactive, searchable and accessible to your entire team, without the heavy lift. Trusted by B2B marketing and sales teams across several industries, dirXion is the gold standard in B2B interactive PDFs. As the leader in full-service digital catalogs, dirXion provides the fastest, most-scalable solution. ## Industries Served ## Client Case Studies ## Company & Products Build out a custom quote or order form within your online publications, allowing your sales team to receive inquiries and close sales. - Categories: MyCatalog Select and create your own custom PDFs and presentations with the pages of your digital catalogs. dirXion guides print directory publishers ready to make their titles accessible, searchable and discoverable online. We combine smart strategy, thoughtful design and reliable execution to create digital solutions that move your business forward, every step of the way. ## dirXion Blog - Categories: Catalog, Online Advertising, Online Catalog Social media platforms are no longer just spaces for networking and entertainment; they have transformed into vibrant marketplaces where the lines between social interaction and shopping blur seamlessly. - Categories: B2B, Catalog, e-Commerce, Retail A new frontier in online shopping is capturing the imagination of consumers and businesses alike: virtual commerce, or v-commerce. This innovative approach to retail transcends the boundaries of traditional e-commerce, inviting shoppers into immersive virtual realities where they can explore, try on and purchase products in ways never possible before. - Categories: Dirxion News In the fast-paced world of digital marketing, Google's algorithm updates often dictate the rules of the game. These updates are not just routine changes; they're signals that guide us on how to make our online content better for users. Recently, Google has shifted its focus towards rewarding content that puts people first, signaling a significant change from the traditional keyword targeting approach. This means creating content that genuinely addresses the needs, questions and interests of audiences. - Categories: B2B, Catalog, e-Commerce, Online Catalog, Retail Artificial intelligence (AI) is the dynamic intersection of innovation and practicality. Gone are the days when AI was just a buzzword or a futuristic dream. Now, it’s a vibrant part of our marketing toolkit, reshaping the way we craft and maintain marketing content like digital catalogs. - Categories: B2B, Catalog, Online Catalog, Retail The world of digital commerce is rapidly evolving, and the transition from traditional to digital catalogs has become a pivotal part of strategic marketing efforts and business strategies. As businesses increasingly look for a fast and efficient way to create digital catalogs, AI catalog makers are looking increasingly appealing. - Categories: B2B, Catalog, e-Commerce, Retail, Travel Guide Video content is increasingly included in digital catalogs, allowing businesses to upload and integrate product videos as fully interactive elements. In this article, Dirxion experts explore why including videos in digital catalogs is becoming essential and how it can capture customer attention and boost sales. - Categories: Online Advertising, Online Catalog In today’s fast-paced online world, digital marketing plays a critical role in the success of small businesses. As the digital landscape continues to evolve, small businesses find themselves competing not just locally but in a global marketplace. Digital marketing gives small businesses the tools to reach wider audiences, engage customers effectively and build brand loyalty in ways traditional marketing cannot match. - Categories: Catalog, Bookshelf, Retail Retail marketing is always evolving, yet lookbooks have been a consistent marketing tactic for retailers of all sizes. Originally a collection of photographs compiled to showcase fashion items, lookbooks have transformed into a crucial digital marketing tool. These online catalog-like collections not only display products but also weave in detailed insights, creating an immersive experience for customers. - Categories: e-Commerce, Online Advertising, Online Catalog As we head into the new year, digital marketing is experiencing an unprecedented shift. As Google’s algorithms evolve, businesses must adapt more than ever to gain traction online. This evolution specifically calls for reevaluating and redeveloping brand style guides, as marketing can no longer rely solely on traditional, sales-centric language. - Categories: Flyers As businesses and organizations continue to shift their focus online, the need for effective, eye-catching and informative digital content has become paramount. This is where digital flyers come into play, offering a versatile and dynamic way to capture the attention of your target audience. - Categories: Online Advertising, Travel Guide A well-crafted brochure is not just a piece of marketing material; it’s a gateway to adventure, a visual invitation for travelers to embark on a journey of discovery. Digital travel brochures inspire wanderlust, showcase destinations and ultimately, drive bookings. - Categories: Catalog, Online Catalog Email marketing is a testament to the power of personal, direct communication with customers. It’s a unique platform that combines the tradition of tailored messaging with the digital age and innovative delivery methods. - Categories: Magazine, Newspapers, Online Advertising In a world where digital communication is constant, the email newsletter remains a cornerstone of direct and personalized marketing. Newsletters are about more than just communicating your latest sale; they’re conversation starters, trust builders and a powerful way to deliver targeted content straight to your customers. - Categories: B2B, Catalog, MyCatalog, Online Catalog Digital catalogs have become a powerful tool for both B2B and B2C companies. These dynamic online platforms offer more than just a digital version of a traditional print catalog; they provide an interactive experience to potential customers that encourages conversion and simplifies the buyer’s journey. - Categories: B2B, Catalog, Online Catalog, Retail In this comprehensive guide, Dirxion will walk you through what responsive design is and why it’s so important. - Categories: Bookshelf, Dirxion News, HTML5, Online Advertising As marketers begin strategizing for 2024, the question that often surfaces is, “Are eBooks still an effective strategy?” At Dirxion, we believe the answer is a resounding yes. - Categories: B2B, Catalog, e-Commerce How do you know your marketing efforts were practical this year? The key to lead generation is to measure the success of your current marketing strategy. - Categories: B2B, Catalog, e-Commerce, Online Advertising, Online Catalog New technologies and platforms emerge each year and change our marketing decisions. As we find ourselves on the cusp of 2024, the digital marketing landscape is buzzing with trends that promise to redefine how businesses interact with customers. - Categories: B2B, Catalog, e-Commerce, Online Advertising, Online Catalog, Retail Recent advances in online catalog technology have made it easier for retail and B2B businesses to create a successful cross-channel marketing campaign. - Categories: B2B, Catalog, Online Catalog, Product Features, Retail In the dynamic world of digital marketing, the integration of CTAs in digital catalogs has become a game-changer. These navigational elements are not just instructions but bridges that guide users from curiosity to action. - Categories: e-Commerce, Online Catalog In the fast-paced world of digital marketing, sales and content creation, it might seem important that your content is constantly updated and always new. Even though attention spans are shorter and the demand for new and improved content is out there, there is still a requirement for great evergreen content. - Categories: Catalog, e-Commerce, Retail In the world of E-commerce, a well-crafted product description can make all the difference between a potential customer leaving your product page and making a purchase. - Categories: B2B, Catalog, e-Commerce, Online Catalog, Quotes and Forms In the fast-paced world of B2B sales and commerce, maintaining an organized product catalog can seem like a challenge, especially with all your other responsibilities. Although it might seem difficult, orderly and well-structured commerce catalogs are the key to success. It not only streamlines internal operations, but it also enhances the experience for your B2B customers, can help increase growth and can help increase profitability. - Categories: B2B, Catalog, e-Commerce, Online Catalog, Retail In today's digital age, having a good online presence is crucial for businesses of all sizes. An online catalog is a powerful digital tool that lets you showcase your products or services to your intended audience. - Categories: Catalog, Product Features, Retail With the way most industries work today, whether it's consumer goods, manufacturing or something else, businesses are beginning to turn away from typical print product catalogs. Business is conducted digitally now more than ever, and only being able to show products via a traditional catalog is no longer efficient or sustainable. - Categories: B2B, Catalog, e-Commerce, Online Catalog, Product Features, Retail Interactive catalogs, as their name implies, provide additional ways for your consumers to interact with your product collection that traditional catalogs just can’t match. - Categories: B2B, Catalog, e-Commerce, MyCatalog, Online Catalog, Product Features Online catalogs provide an easily accessible way for your potential customers to view and make purchasing decisions on a wide array of product information and simplify the purchasing process to boost sales. - Categories: Catalog, e-Commerce, Online Catalog, Retail As the holiday shopping season approaches, it's important to prepare your digital product catalog to maximize sales and make the most of Cyber Monday. - Categories: B2B, Catalog, Online Catalog, Product Features As technology improves and more businesses work remotely, companies are increasingly relying on digital product catalogs to showcase their offerings and attract customers. - Categories: B2B, Catalog, e-Commerce, Online Advertising, Online Catalog An email marketing campaign can be a powerful tool for engaging with your audience and driving conversions. However, with inboxes flooded with countless emails every day, it can be challenging to stand out from the crowd and get your message across effectively. - Categories: Newspapers School newsletters are a great way to keep parents, students and the community up-to-date with the latest news and events happening at your school. However, it can be hard to make a school newsletter stand out to keep people engaged. - Categories: Directories, Yellow Pages The days of opening big yellow and white phone books to find a product or service are coming to an end. - Categories: Magazine You would think that with the way the digital age has progressed, magazines would be falling out of favor. - Categories: Catalog, Online Advertising, Online Catalog With so much retail and B2B business happening online, we’re getting to a point where a digital catalog is no longer a luxury, but a necessity. - Categories: B2B, Catalog, Online Catalog, Product Features, Quotes and Forms A content library can feel like a vague concept. Content can take many different forms, and a library is simply someplace items are stored. - Categories: B2B, Online Catalog Every year, or even every few months, technology, the social landscape and customer habits change. Digital marketing isn’t immune to change, and that’s why it’s crucial to stay on top of your digital marketing game. - Categories: e-Commerce, B2B, Catalog If your business hasn’t started the journey into E-commerce, then you’re likely falling behind the competition. In 2020, 17.8% of all retail sales happened online, and by 2024, this number is expected to increase to 22.3%. That percentage growth might seem small, but in reality, it is accounting for trillions of dollars in E-commerce and online sales growth. - Categories: Catalog, B2B, e-Commerce, Online Catalog, Retail It’s almost that time of year again. Come April, citizens and businesses alike will perform our civic duty by handing over a portion of our earnings to the government. Tax season is upon us. - Categories: B2B, Catalog, e-Commerce, Online Catalog Companies focusing primarily on business-to-business services can see a large sales lift from utilizing catalogs. - Categories: B2B, Catalog, e-Commerce, Online Catalog, Quotes and Forms If you already have a print catalog, you know how important catalogs are for driving sales. But print catalogs have one major flaw: they’re static. - Categories: e-Commerce, B2B, Catalog As the Coronavirus spread around the world, public-health experts encouraged people to engage in social distancing: The limiting of non-essential gatherings. And thanks to technology, many professionals found themselves working from home. - Categories: Dirxion News Earth Day has been celebrated for nearly the past 50 years, and was created to inspire awareness and appreciation for our environment. Earth Day was founded (back in 1970) by U.S. Senator Gaylord Nelson as an environmental teach-in, and since then, it’s widely celebrated in many countries worldwide. - Categories: B2B, Catalog, MyCatalog Digital experience expectations are higher than ever and increasingly growing each year, yet according to Episerver’s 2019 Digital Experience report, almost a third (30%) of B2B marketers admit they deliver a poor digital experience. - Categories: Catalog, Online Advertising, Online Catalog By now, we all know that SEO (Search Engine Optimization) is critical to driving organic traffic to your website and bringing your website up in search engine page rank. However, have you thought about the importance of SEO for your online catalog? It’s not uncommon for brand or business owners to overlook their online catalog’s searchability. - Categories: B2B, Bookshelf, Catalog, Online Catalog, Retail Dirxion transforms your existing PDF files to an HTML5-based online publication that has the look and feel of a real, page-turning publication along with some additional features that aren’t available with a stand-alone PDF catalog. - Categories: e-Commerce Search engine optimization (SEO) has become increasingly important for e-commerce businesses as a method of increasing organic growth and traffic to their site. SEO, as described by Search Engine Land, is “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.” - Categories: B2B, Online Advertising Estimates from eMarketer calculate B2B companies spent $4.07 billion on online advertising in 2017. In 2018, the spending is expected to increase 13 percent to 4.6 billion. Across the board, companies are pouring more money into technologies that allow them to place advertisements where their customers are. - Categories: e-Commerce Consumers have made their mobile devices a more integral part of their daily lives, using them at higher frequencies for a wider variety of tasks. Plenty of data has been collected which established a connection between higher smartphone usage across the globe and the proliferation of m-commerce. - Categories: Catalog, Online Catalog The mobile applications market recently recorded one of their largest holiday seasons in history. On Christmas Day alone, consumers globally spent $196 million on apps, in-app purchases and subscriptions in the Google Play and iTunes stores combined, according to Sensor Data. - Categories: e-Commerce Ulta Beauty’s investment in their e-commerce platform paid off. Earlier this year, it was reported the beauty salon company’s total traffic to their website increased by 74 percent with a 104 percent increase in mobile traffic alone. - Categories: Online Catalog Recently, MSC Industrial Supply announced strong Q2 results highlighted by increases in net sales (2.9% year-over-year), operating income (7.6%) and diluted earnings per share of $0.93, which exceeded expectations. - Categories: e-Commerce, Online Catalog Growth in the e-commerce market has given customers a variety of avenues to acquire their favorite products. For businesses, however, it’s hard to analyze exactly where their sales come from and whether or not an online and brick-and-mortar presence can be mutually beneficial to future growth. - Categories: B2B, e-Commerce, Online Catalog Dirxion customer Barnett recently implemented the updated library search function, which allows customers to choose whether or not they want to search through their current catalog or the entire catalog. - Categories: Online Advertising Facebook recently announced their new initiative to combat misinformation and false online advertising practices. Many online advertisers used “cloaking” procedures that would fool Facebook’s filters and algorithms and circumvent the review process. - Categories: e-Commerce As the world becomes increasingly digitized and more personal information gets stored online, Americans have become more informed about cyber security risks. - Categories: Catalog, Online Catalog Visuals, in an underlying way, have influenced consumer decisions — mostly within retail — as advertising dollars are disproportionately spent within that market. Psychology and shopping have long been connected, and new research has found connections between consumers and visual stimulants that imply the connection is stronger than originally thought. - Categories: B2B, Online Catalog The Internet has created a new dynamic and structure for B2B businesses in which marketing teams, sales teams and e-commerce tools converge to maximize revenue. Some industry studies have painted a bleak future for sales teams, one in which they’ll be phased out entirely and replaced with automated e-commerce stores. - Categories: Online Catalog, Retail Whether or not consumers enjoy having many product choices has been a question businesses, especially in the e-commerce market, have struggled with. Businesses refer to this as the “paradox of choice” and “choice overload” — the relationship between consumers and the amount of choices they’re presented with. - Categories: Online Catalog Despite the increasing technological growth in e-commerce, email has more or less remained unchanged since the late 2000s. A recent article published by Mashable analyzed recent attempts at changes to the email experience, what it entails for email marketing and how consumer expectations for the platform have changed. - Categories: B2B, e-Commerce In a recent article from Digital Commerce 360, Dirxion customer MSC Industrial was highlighted for employing new e-commerce software that recommends products to consumers based on their previous viewing and purchasing history. - Categories: e-Commerce, Retail Reports and articles across the market have highlighted layoffs, foreclosures and bankruptcies of some of the industry’s biggest players, essentially constructing a narrative where online-exclusive stores will eventually phase out the brick-and-mortar experience. - Categories: e-Commerce Due to the rise of e-commerce and the Internet, integrated technology has become a daily aspect of everyday life. As covered in a recent TechCrunch article, marketers and industry analysts are discovering these changes are diminishing the power of geographical differences,with generations across the world becoming more alike than ever. - Categories: B2B Global B2B e-commerce has already outgrown B2C, with the B2B e-commerce market expected to reach $1.1 trillion in value in 2019 as compared to B2C ($480 billion), according to Forrester. B2B e-commerce on the global scale remains in its infancy, despite the market having some sort of B2B e-commerce for the past two decades. - Categories: Online Catalog, Product Features Online shoppers have become accustomed to an interactive and convenient shopping experience. Design has since become a foundation of online catalogs, reflecting the fluid and integrated nature of e-commerce. - Categories: Online Catalog The goals of websites have now gone beyond plain functionality in the current day and age of the Internet. The standard for websites is now based on a user-centered design, focusing on ease-of-use in order to build a website that’s both efficient and intuitive. - Categories: B2B, Catalog, Online Catalog, Retail In the highly competitive online shopping market, large corporations have made high-quality web design an industry standard. Because of the connected nature of the Internet, consumers are more likely to switch to a competitor if their preferred brand has a subpar web experience. - Categories: B2B, e-Commerce, Online Catalog As reported by Digital Commerce 360, MSC Industrial attended the Internet Retailer Conference & Exhibition June 6-9. Senior Director of E-Commerce Mike Roth discussed the company’s balance between investing in the digital shopping experience while still retaining a personal customer service experience. - Categories: Catalog, e-Commerce, Online Catalog, Retail Dirxion customer Ulta Beauty spoke at the annual CRM Conference in Chicago earlier last week,as reported by TotalRetail. Ulta Beauty’s SVP of Marketing Strategy Eric Messerschmidt spoke on the company’s CRM and e-commerce strategies and how they increase customer loyalty. - Categories: B2B, Catalog, e-Commerce, Online Advertising, Online Catalog, Retail E-commerce creates a unique scenario for many businesses. The rise of the Internet in the early 1990s has divided generations and given way to various expectations, values and skepticism with regards to the online shopping experience. - Categories: Online Catalog In a world of devices that often creates a digital bubble, wherein users grow comfortable with specific browsers and operating systems, two specific players are managing to separate themselves from the pack. - Categories: Retail For some catalog printers, Internet commerce is actually helping to create new business, a recent article in the Portland Press Herald points out. The story focuses on a major printer in Freeport, Maine — The Dingley Press — who now prints catalogs for many online retailers. - Categories: Newspapers Newspaper e-Editions are becoming a necessity for newspaper websites. They act as an extension of the print version of the paper, broadening its circulation to the endless edges of the Internet. - Categories: Product Features Product and information videos are becoming an online marketing mainstay. The video boosts interaction between your business and customers. According to Haymarket, consumers are 64 percent more likely to buy a product after viewing a video about it. - Categories: B2B, Online Catalog Many B2B catalog providers do business in a variety of countries, cultures and languages. Without the translated catalog, a lot of business could be lost in translation. That is why we think it is important to support a wide selection of languages in our online catalog product. > dirXion | 3668 S Geyer Rd, Ste 050, St. Louis, MO 63127 | 1-888-391-0202 | Schedule a demo: https://dirxion.com/contact/