Interactive Digital Catalog Design for Retailers
Shoppable Retail Catalogs
A digital retail catalog bridges the gap between print and e-commerce. For the best shopping experience, dirXion offers a broad set of customization and white label services to create a comfortable environment for customers shopping your brand and making purchases.
The next phase in retail catalog development connects product data to print pages. Whether through a simple spreadsheet, XML feed or API, connecting dirXion’s digital catalogs with your product data brings added flexibility and shopping events to your interface. Allow shoppers to view a list of products on a given page, which enhances the mobile UX while generating more product clicks per session. Create an environment that capitalizes on your creative, captures your engagement and converts to more sales.
“dirXion enables us to present our full library of source books in a great editorial experience combined with the convenience of having all our content immediately available, portable and augmented by powerful digital tools like search, share and links to our e-commerce website.”
— Director of e-Commerce, Online Creative, Restoration Hardware
Retail Catalogs Features
Touchpoints
A visual call to action with customizable touchpoints that takes the user to a desired product display page.
Product Detail Panel
dirXion curates and displays live product data in the digital catalog interface, allowing users to interact with additional product information.
Minimal Design
A more-focused, simplified interface that allows clickable product markup to better stand out and elicit more shoppable events.
Mobile List View
The product detail panel creates a more engaging and shoppable UX on mobile.
Mobile Friendly
Our user interface provides a seamless experience for both iOS and Android devices.
Promotional Widgets
Unique messaging and rich media can be triggered in the digital catalog. Tie widgets to specific pages, keyword searches or time elapsed.
Analytics Tracking
Transparent analytics reports show both overarching and granular pieces of information. Connect product clicks with your analytics to associate an ROI and conversion rate.
Polygon Links
dirXion’s production engineers draw linked outlines around products on the page, which creates a clean markup.
E-Commerce Integration
Test several integration options, including Quick Views, custom dialogues and simply opening links in a new tab.
Custom Interface
Custom headers and interface elements help enhance the white label approach that Dirxion takes to its UI design.
Frequently Asked Questions
How do publishers update a product catalog?
As a full-service platform, Dirxion updates product catalogs upon customer request using the updated files. In servicing all of the production, Dirxion allows your team to focus on the success of the campaign marketing. Our team of developers and engineers offers unparalleled access to user interface customization.
How do retail catalogs reach their audience?
Retail catalogs often reach their audience through print distribution channels. A digital catalog makes the PDFs interactive online, with product tagging that acts as shoppable CTAs. The retail catalog is published to a brand-specific URL. With this, publishers can create campaigns such as email marketing and social media advertising campaigns. This allows publishers to reach…
What is a retail catalog?
Retail catalogs are a print campaign with designed PDFs. They are often in the form of a flyer or seasonal catalog that showcases products in a visual format.