Retail
Converting catalog readers into online buyers
The Obstacle
REI's seasonal sale flyers lived only in print, with no digital catalog to extend their reach or connect the in-store experience to REI's e-commerce site. Without a digital catalog, shoppers who received a flyer had no direct path from "I saw this deal" to "I bought this deal" online, and REI had no way to track engagement, update pricing or extend a sale's reach beyond physical distribution.
The Solution
dirXion built REI a digital catalog that transforms print flyers into an interactive, shoppable experience. Each digital catalog mirrors the familiar flyer format shoppers already know, while adding e-commerce functionality: clickable products that link directly to REI.com, mobile-responsive layouts, and easy distribution via email, social and web. Every seasonal sale (Anniversary Sale, Memorial Day, Labor Day, etc.) now has a dedicated digital catalog that extends its shelf life and reach far beyond the print run.
The Outcome
REI worked with dirXion to leverage real-time information in their digital catalog experience by using their API. The integration ensures accurate pricing and product availability while offering additional variations within their products. Collaboration between development and marketing teams resulted in a custom language by which products contained on each page are communicated to the data feed. The end result is an enhanced UX to help convert additional sales.
