Digitizing the Catalog Behind 1.5 Million Industrial Products
The Obstacle
Grainger's product catalog — covering more than 1.5 million industrial, safety, and maintenance items — has long lived as one of the largest print catalogs in the industry, mailed to millions of facilities managers, maintenance teams, and procurement departments. For customers trying to source a specific part in a pinch, paging through a print catalog that size, then separately navigating Grainger.com to place the order, added friction to what's often a time-sensitive purchase. A catalog of that scale also made it difficult to keep pricing, availability, and product listings current between print cycles.
The Solution
Dirxion built Grainger a digital catalog that brings its full product range online in a searchable, navigable format. Customers can search by product name, part number, or keyword, jump directly to the item they need, and click through to purchase on Grainger.com — collapsing the browse-then-search workflow into a single experience. For a catalog this large, the digital format also means listings can reflect current pricing and availability rather than what was accurate at the time of print.