Instant keyword lookup to find industrial & shipping supplies
The Obstacle
Uline's catalog spans thousands of products across shipping, packaging, warehouse, and facilities categories, and has long been distributed in print as a go-to desk reference for buyers at businesses of every size. That print-only model meant a buyer flipping through the catalog had no direct link to Uline.com to place an order — they'd have to close the catalog, open the site, and search again for the item they'd just found. With new catalog editions mailed out regularly, keeping every physical copy in circulation current was also a constant challenge.
The Solution
Dirxion built Uline a digital catalog that turns the familiar print reference into a searchable, clickable online experience. Buyers can search by product name or item number, browse by the same categories they know from the print edition, and click straight through to purchase on Uline.com — removing the extra step of leaving the catalog to find the item elsewhere. Because it’s digital, the catalog can also reflect current product availability rather than what was accurate at the time of the print run.