B2B
Find speed and scale with several catalogs
The Obstacle
Integration: Our publications are accessible through iFrames and embedded within their existing digital ecosystem. Page-specific links are included on every product page, creating additional entry points within your online product catalog.
Shoppable: Products within the catalogs are linked back to the e-commerce product information pages using lightboxes that display within the interface for a seamless customer experience.
Table of Contents: Catalog navigation is supported with an interactive table of contents that uses custom icons for visual cues. Clicking a section in the interactive product catalog offers multiple layers, creating an intuitive and easy-to-use navigation.
The Solution
dirXion also hosts various client e-catalogs, such as The Big Book B2B e-commerce catalog from MSC Industrial. Its massive volume of over 4,500 pages presents unique challenges that require optimal production to create a fast digital experience. In addition, dirXion also hosts several sales and segment catalogs for specific monthly promotions for our clients. Catalogs are linked back to web pages using lightboxes to create a shoppable experience within the digital interface.
The Outcome
MSC works with dirXion to publish its Big Book, a large B2B catalog, and several other segment catalogs and flyers. In turn, its interactive B2B PDFs connect with MSC’s ecommerce to convert B2B customers into sales.